FIAT Joins Forces with Acapella Group Pentatonix to Craft Catchy Ads

During the American Music Awards this year, fans were not only entertained by live musical performances, but also by catchy FIAT ads featuring some well-known artists. The mastermind behind this collaboration was Olivier Francois, the Chief Marketing Officer for FIAT Chrysler Automobiles and recently named the world's fourth most influential ad man.

The commercial we've shared below features the acapella group Pentatonix as they belt out their hit song titled "sing." Keep an eye out for some new FIAT models in the background.

This catchy ad certainly makes us want to hop behind the wheel of our favorite FIAT model, roll the windows down, and jam out to our favorite tunes. If you're looking to jazz up your holidays, allow our team here at Southern FIAT of Norfolk to help you do so. Swing by our conveniently located Norfolk, VA showroom to explore the options and schedule a test drive with the model that catches your eye. We're looking forward to getting you behind the wheel of just the right FIAT!

Categories: New Inventory, News

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